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A large healthcare system with 16 hospitals and 33,000 employees faced a major challenge: aligning benefits, policies, and systems after multiple mergers and acquisitions. With a mix of unionized and non-unionized employees, leadership needed a clear, strategic communication plan to ensure understanding and engagement. The changes included new healthcare options, updated PTO policies, a revamped retirement plan, and a new scheduling system. However, these updates coincided with union contract negotiations, adding complexity to the rollout. Leadership partnered with People Results to develop a multi-channel communication strategy that emphasized clarity, consistency, and trust—helping employees understand and embrace the changes while reinforcing leadership’s commitment to transparency and workforce stability.
Issue:
- Fragmented Communication – Employees across different facilities had varying levels of understanding about the upcoming policy and benefits changes.
- Unionized & Non-Unionized Workforce – Leadership needed to balance communications while navigating ongoing labor contract negotiations.
- Employee Uncertainty – Mergers, policy updates, and contract talks created confusion, making it critical to build trust through clear, transparent messaging.
Action:
- Employee Engagement Campaign – Developed a unity-focused messaging strategy with tools for employee feedback and engagement.
- Leadership Communication Training – Educated managers on how to effectively communicate policy changes and reinforce total rewards messaging.
- Custom Digital Platform – Launched an interactive website as a centralized hub for policy updates, FAQs, and real- time feedback.
Result:
- Unified Workforce Standards – Successfully ratified six union contracts, aligning unionized team members with the same pay, benefits, and policies as non-union employees.
- High Employee Engagement – Achieved a 96% participation rate in active open enrollment, ensuring a smooth transition to the new plans.
- Strong Digital Engagement – The project website received 2.8 million page views and 3,700 employee submitted questions, demonstrating high engagement and transparency.
Have questions?
Call People Results at 877.448.9741 or contact us online for more information.