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A leading food and beverage company set out to rebrand itself—from a snacks and drinks company to a global food brand rooted in human experience. The transformation started with their R&D team, where new innovations emerge. However, this group of scientists and engineers required a mindset shift: moving from technical product development toward designing food experiences with emotional and cultural relevance. The organization needed a strategy to align new goals with ingrained behaviors while also inspiring change across levels. They turned to People Results to lead this cultural reinvention and equip their people to adopt a more human-focused innovation model that would power long-term growth.
Issue:
- R&D’s technical mindset
conflicted with the new
company vision centered on
emotion, humanity, and food
culture. - Employees lacked tools and
shared language to rethink
food innovation through a
human lens. - Leadership needed a scalable,
cross-functional approach to
spark culture change, support
new mindsets, and align
technical teams with
emotionally-driven consumer
expectations.
Action:
- Created a global framework
connecting food codes,
consumer emotion, and
cultural context to product
work. - Facilitated collaborative
sessions between R&D and
marketing teams to embed
behavior change into strategy. - Built a 360 communication
approach aligned with change
management goals, reinforcing
food-centric mindsets and
providing step-by-step support
to guide sustained adoption at
every level.
Result:
- Employees adopted shared
understanding of food culture’s
impact on consumer decisions
and product development. - Teams applied mindset shifts to
rethink food categories, innovate
creatively, and drive
collaborative momentum. - The initiative earned Brandon
Hall’s Human Capital
Management Award, measurable
business impact, and internal
recognition from leadership
through the CEO Excellence
Award for transformation
success.
Have questions?
Call People Results at 877.448.9741 or contact us online for more information.